Waterkaarten

Due to Apadmi's extensive mobile expertise and agile ways of working, Waterkaarten was the perfect application for Apadmi's teams to develop further. We started by taking over the code library whilst redesigning the app based on the feedback from user interviews and tests. To get the renewed Waterkaarten off the ground and into the water, while continuing the rich legacy of the app, we mapped out the existing strengths. With that, we determined the new direction and formulated a number of goals for the app.

To successfully attract new users and retain current users with an app that is complete, robust and future-proof, a watertight strategy was needed. For Waterkaarten we translated the objectives into a clear service blueprint, based on four pillars: creating a business case, leading product development, implementing product marketing and enhancing customer support.

With new business models, the team focussed on long-term growth. By testing, we were able to implement subscription models that meet the needs of the user, and with data, we built on the results already achieved, while remaining agile to change course quickly. With a dedicated team we have been able to continuously develop the app, with a focus on speed ​​and stability.

Who uses the app, when and how often; we mapped this out to consider consider what could still be improved. Giving users the chance to input and provide feedback has ensured the product's direction is one that best serves customers' needs.

Apadmi's Product Marketing experts measure the app's performance with analytics, after which we experiment with A/B testing. With online advertising, we reach the right target group. And with the help of marketing automation, we stay in continuous contact with the user. We also have set up an in-house support helpdesk with specialised software and a dedicated team that is both flexible and scalable as the Waterkaarten app continues to grow in use.