The Drum
The Drum needed an Amazon Alexa skill to bring to life its content on voice and the Internet of Things.
Services
Key achievements
Amazon Alexa skill created for leading global marketing industry publisher
Highlighting the importance of voice technology
Bespoke content delivered to support issue launch and ongoing news bulletins
What you need to know
The Drum magazine is a publication aimed at marketing professionals, designed to provide the latest news and insight. The monthly magazine has 10,000 readers and is distributed across Europe, North America and Asia-Pacific and the accompanying website has more than one million unique visitors a month.
To support a special issue devoted to voice technology and IOT, The Drum tasked Apadmi with creating a brand new skill for the Amazon Alexa. By using pre-recorded answers to a set of questions, readers were able to initiate an ongoing conversation about voice technology with the voice of The Drum, Editor Gordon Young.
How we moved the market
The Drum's plan comprised two parts. The first was to deliver top news stories to readers through the Amazon Alexa. To solve this, Apadmi created a flash briefing skill, which easily delivered the latest Drum updates through an RSS feed.
The second was to show readers how voice can be used creatively. So, a pre-recorded set of answers was needed and once readers asked the right questions, The Drum Voice told them more.
The content examined the importance voice could play in marketing and also raised brand awareness for The Drum through a personalised and fun experience. The Alexa skills are still available, so why not enable the skill and hear for yourself?
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