Spenn
Launching a new loyalty currency for the Nordic market
Services
Key achievements
7 million customers migrating from separate platforms onto one
High level of WCAG accessibility standards adhered to
Available in 5 languages to allow for wide regional use across Nordics
Built on Flutter and integrated with platforms such as Braze and Contentful to ensure seamless user experience
What you need to know
Norwegian Airlines and Strawberry Hotels are two of the largest travel brands in the Nordic region. Annually, Norwegian Airlines transports over 20 million passengers, and Strawberry Hotels welcomes over 9 million customers. The two major brands came together to create a new loyalty currency that would unlock greater value for both businesses and their customers.
The aim was to amalgamate scattered touch points and customer experiences and create one seamless mobile experience. Norwegian and Strawberry appointed Apadmi to bring their new proposition, Spenn, to life for end users. The mobile app needed to support the collection, management and spend of Spenn, a loyalty currency which customers would be able to use across a wide range of well-known brands and partners in the Nordics.
What we did
Apadmi's involvement was instrumental to creating an entirely new proposition. The project spanned the design and development, testing and delivery of the mobile app, working to ensure a seamless, accessible UX. The platform, powered by Flutter, Braze, and Contentful, enables users to accumulate points through purchases or bookings with Spenn’s partners. Customers can save and use Spenn on future flights or hotels with Norwegian Airlines and Strawberry Hotels, or select alternative experiences with their merchant partners.
Apadmi elevated the mobile offering with a dynamic home screen that customises offers based on preferences and purchase history. Family accounts let groups pool points towards shared experiences like vacations, while future features will aim to include younger earners in the ecosystem.
Our engineering experts ensured that the app’s architecture could handle the complexities of integrating multiple loyalty programs, offering real-time balance updates and supporting the migration of more than 7 million users. With a few simple steps, existing members can connect their Norwegian and Strawberry accounts and start earning and spending Spenn immediately.
How we moved the market
The app consolidates multiple loyalty propositions into one seamless, user-friendly mobile experience. Spenn is available in five languages including Swedish, Norwegian, Finnish, Danish and English, ensuring it serves a wide range of customers across the region. Spenn is poised to transform the loyalty landscape, allowing customers to keep track of their Spenn, access personalised offers, and even manage family accounts in one convenient place. This strong, unified platform centralises the experience for customers, offering additional value and ways to be rewarded for their loyalty.
Launched to market on the 19th November 2024, Spenn quickly shot to the top of the regional charts in Apple’s App Store, becoming the most popular app in the Nordics. As new partners join the platform, Spenn will continue to grow its ecosystem, with the aim of becoming the leading loyalty currency for the Nordics and beyond.
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