McCain

Helping market-leading food brand unlock global revenue with data

ProductMcCain Delivery App

HQToronto, Canada

SectorRetail

Size160 countries

Services

Customer acquisition and retention

UI/UX Design

Mobile app development

Data science & analytics

Retail

Digital transformation

Systems integrations

Key achievements

Created a smart B2B iPad app with a unique API link that calculates the number of households within any desired radius based
Built a custom Google Map to give business a clear profit picture
Available in 160 countries

What you need to know

McCain is the world's largest producer of frozen fries and potato specialties. With 21,000 employees over 6 continents, the market leader has an annual turnover of more than $9 billion CDN. One in every four French fries in the world is a McCain fry.

To optimise acquisition at restaurants, McCain was looking to create new customised sales software. McCain selected Apadmi to create a smart B2B iPad app that would help account managers on location calculate the potential profit for the customer when they choose a new, or better, product from McCain.

Quality and integrity are our primary focus at McCain Foods. Together, we developed the McCain Delivery app to bring our primary sales focus to life in an interactive digital way. Although we operate from different continents, our teams worked closely together throughout the process. We are extremely happy with the result!

Steve Pihl Senior Brand Manager, Potatoes - McCain Foods

How we moved the market

The challenge was to make potential profit visible quickly. McCain's account managers needed a tool that made this possible, regardless of time or place. Apadmi’s team combined all these elements into one smart iPad app that offers sharp sales advice on the go for every customer.

The app calculates profit based on various data points, and shows the results on a custom Google Map giving a clear picture of potential profit in image and number. The focus was to show opportunity for growth, making choosing profit easier than ever.

The data about households is crucial, but wasn’t available internally. Our challenge was to retrieve the data via a link in multiple European countries. The app also contains a unique API link to calculate the number of households within any desired radius based on the selected transport type.

The result is a highly optimised sales tool that allows McCain Foods to unlock further revenue opportunities globally, whilst also showing their customers how McCain can bring value to their business.