Intratuin - Gamification
A success story in using gamification to drive engagement
Services
Key achievements
Introduced a new 'tear-off calendar' into the app with gamification
Drove a dramatic increase from 70,000 to 160,000 active users per week
Overall, we saw an impressive 125% increase in engaged app users
What you need to know
Intratuin is a soft franchise formula that currently has 65 branches, of which 52 in the Netherlands, 3 in Belgium and 10 in Germany. Their scope is massive - all stores together cover a surface area of over 464,000 m2 or about 93 football fields. Intratuin chose Apadmi as its technical partner for the rollout of its digital strategy, specifically focused on mobile. We were tasked with the management and further development of the Intratuin app on both iOS and Android.
Apadmi recently worked with Intratuin to give their app an extra boost with a fun and interactive addition: the tear-off calendar, a Dutch tradition in the run-up to the festive season. The goal? To attract more people to the app, to drive app opens, and give them the chance to discover the app's many features—like plant care, extensive loyalty programs, and much more.
What we did
The idea for the tear-off calendar emerged during a brainstorming session with Apadmi’s mobile experts. We wanted to enhance loyalty through a playful approach: a new calendar page to tear off each day, with a new prize every day. This way, we create a daily reason for users to open the app and keep coming back.
The digital calendar offers a wide range of rewards: from discount vouchers and free products to prize draws. In some cases, users even have to explore certain features within the app in an "easter egg" style to claim their reward. This approach stimulates feature discovery and increases the time users spend in the app, leading to higher user engagement.
Our designers ensured an appealing user journey, while our developers created a seamless combination of front-end and back-end solutions. This allowed Intratuin to easily and dynamically load the daily content and prizes themselves.
How we moved the market
The impact was immediately noticeable: we saw a dramatic increase from 70,000 to 160,000 active users per week—an impressive growth of 71%. This gamification not only resulted in significant growth in engagement but also greatly improved the app's retention. This case study shows how targeted gamification, partnered with a strong UX-oriented approach, can strengthen user loyalty and brand engagement. And as an added bonus, there's no need for a print version anymore! This both saves money for the business whilst providing a more environmentally-friendly solution.
At Apadmi, we take pride in our expertise in creating mobile experiences that are not only engaging but also deliver real results. With this enrichment of the Intratuin app, we prove that gamification is more than just a buzzword—it’s a powerful tool to activate users and connect them to the true value of your app.
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