Our movers & shakers

After pivoting from almost a decade performing and directing in the entertainment industry, Matt studied web development and marketing at Manchester Metropolitan University and kicked off his career in digital design, videography and animation. 2024 marks Matt's 10 year anniversary of working at Apadmi and during this time he has worked across a wide range of client projects and strategically influenced the evolution of our user experience design team.

Matt currently leads our team of specialist UX/UI designers and user researchers as creative director on our senior leadership team.

Fun fact: When Matt was 8 he won Salford Young Musician of the Year.

Rebecca brings a wealth of digital product knowledge and experience to the Apadmi team and in her time here has grown the product department to a thriving team of over 30 (and counting!) digital experts. Her experience spans a range of sectors including retail and data paired with a wealth of knowledge of the mobile ecosystem.

Fun fact: Rebecca is a very active person and is a passionate archer shooting for England and has also swum the English channel for charity.

Gary leads Apadmi’s technical teams, with responsibility for over 100 engineers and testers covering mobile and integration tech stacks. The remit of this large in-house team covers native mobile, cross platform, cloud native engineering, front end and technical consultancy. The team prides itself on solving complex technical challenges for clients with a focus on quality. Gary is continually looking to grow the team and encourage strong technical leadership for Apadmi’s clients.

Fun fact: Gary has two young sons and describes himself as “secretly creative.”

Ian's early career was with British Aerospace on the Eurofighter project and also at GEC Plessey Telecommunications working on the System-X digital telephone exchange and developing software for payphone and kiosk terminals, before making the move into the mobile industry. During his time at Apadmi, Ian has worked across the operations function, working closely with our product delivery teams to ensure the end-to-end delivery of our projects are to a consistently high standard. Ian's current role as Delivery Director spans all client projects and internal programmes here for the Apadmi UK teams.

Fun fact: Ian is a big football fan and likes bouncing down Welsh hills on his mountain bike.

Keeley is the driving force behind the success of our Client Services team. By consistently strengthening partnerships with our clients, and delivering crucial ROI to key stakeholders, Keeley ensures our client service function continues to surpass expectations. With over a decade of experience in digital agencies and account management, Keeley joined Apadmi in 2023 to breathe new life into the team and to help the business achieve its ambitious expansion goals.

Fun Fact: Keeley used to be a Latin and ballroom dancer!

Andrea is the longest serving member of Apadmi’s leadership team, having worked at Apadmi since the very beginning. She was the lucky employee number 13 and her contributions helped Apadmi take its very first baby steps, all the way to becoming the treble figure strong team we are today. Andrea has progressed from Accounts Assistant to Head of Finance and is responsible for our finance, business operations and IT teams.

Fun fact: Andrea is a trained Morris dancer and it runs in the family, as her daughter Eleanor is a professional dancer now too, travelling all over the world.

Marcus brings 20 years’ strategic experience in digital and brand marketing including as Managing Partner at McCann. Marcus moved from advertising to mobile in 2017, excited by the growth potential.

Marcus loves finding creative solutions to business problems with his clients and is passionate about delving into creative storytelling, creative strategy and exploring the value of technology. 

Fun fact: Marcus hosts an online radio show in his spare time and is passionate about music.

Garry is a part of the original founding team of Apadmi from 2009. As a seasoned business leader and entrepreneur, he has worked across media, crypto, technology businesses, and advertising. With an impressive track record of delivering successful world leading products to market across all sectors, you’ll still find Garry at the helm of many of Apadmi’s projects, steering clients towards success. 

Garry has experience building and running world-class engineering teams and creating long lasting partnerships with companies of all sizes. 

Fun fact: Garry has the uncanny ability to learn the name of everyone in the office and when he’s not hard at work, you may find him touring in his VW campervan.

As Chief People Officer, Laura supports and enables our exciting, ambitious growth plans and continues to make Apadmi a great place to work. She has joined us after a number of years working for a digital platform business in the travel industry and is passionate about creating an exceptional colleague experience for our people.

Fun Fact: Laura loves travelling and exploring new places with her most recent big trip being Japan for the Rugby World Cup in 2019.

Matt has been in the mobile industry since 2002 and a member of the Apadmi team since 2009. During his time at Apadmi Matt has taken on a number of roles across almost every area of the business, focusing more recently on expanding our Apadmi Performance team which offers support, maintenance and optimisation for our clients.

Matt was appointed Managing Director of Apadmi UK in February 2024, which brings an exciting opportunity where he will oversee the management and growth of the UK team and client based.

Fun fact: Matt is a sailing enthusiast

Nick is an experienced commercial leader with a passion for smart technology that solves real business needs for clients. In his time at Apadmi, Nick has been responsible for bringing some of our biggest clients on board and is proud of their award-winning digital results. Nick specialises in the retail and finance sectors, and still works closely with new business opportunities today.

Fun fact: Nick is a dad of 3 and an avid Arsenal supporter. He now lives in Manchester and is hugely passionate about the Northern tech space.

Jasper is an experienced MD/CEO who has worked with boards of directors, shareholders and senior executive teams at multiple software and services businesses. Jasper establishes the vision and plan for mergers and acquisitions and driving growth across Europe. Jasper is an expert on M&A with vast experience in negotiation, business viability assessment through to acquisition and successful operational integration.

Fun fact: Jasper was born in Germany and moved to Manchester in 2014 after working in San Francisco, Boston and Washington DC.

Ken is a commercially driven CFO focused on helping Apadmi continue to grow and deliver excellent service to its growing client base.

With a vast background in everything from telecoms to the travel industry, Ken joined Apadmi in 2020 and brings with him almost 25 years of experience in senior finance roles,  spending the last 15 years in CFO roles in fast growing B2B service industries.

Ken is responsible for all Financial, Legal and People related matters in the business.

Fun fact: Ken is a proud Scotsman, but despite many attempts, has yet to acquire the taste for liking a single malt.

Mark is a hugely passionate and strategic ‘in-trepreneur’ with over 20 years of consistent success building businesses within businesses, and launching new ventures. Mark's core strength is the ability to deeply understand the assets of a company, and think strategically about their future to unlock the potential of technology, digital, data and AI. Bringing his passion for growing businesses to Apadmi, Mark focusses on strengthening our capabilities, expanding our European footprint, and ensuring we deliver relevant and valuable services to our clients to create even better mobile experiences for their customers.

Adam is constantly on the lookout for the next big innovation, with a genuine passion for finding emerging technologies which can be used to competitive advantage for Apadmi’s clients. Adam is experienced in all levels of the software stack, from device drivers to mobile apps to large systems integrations but has a keen interest in big data, machine learning, rapid development and prototyping.

Fun fact: Adam is an Ironman and is as mad about sport as he is about technology.