As Chief People Officer, Laura supports and enables our exciting, ambitious growth plans and continues to make Apadmi a great place to work. She has joined us after a number of years working for a digital platform business in the travel industry and is passionate about creating an exceptional colleague experience for our people.

Fun Fact: Laura loves travelling and exploring new places with her most recent big trip being Japan for the Rugby World Cup in 2019.

After pivoting from almost a decade performing and directing in the entertainment industry, Matt studied web development and marketing at Manchester Metropolitan University and kicked off his career in digital design, videography and animation. 2024 marks Matt's 10 year anniversary of working at Apadmi and during this time he has worked across a wide range of client projects and strategically influenced the evolution of our user experience design team.

Matt currently leads our team of specialist UX/UI designers and user researchers as creative director on our senior leadership team.

Fun fact: When Matt was 8 he won Salford Young Musician of the Year.

Mark is a hugely passionate and strategic ‘in-trepreneur’ with over 20 years of consistent success building businesses within businesses, and launching new ventures. Mark's core strength is the ability to deeply understand the assets of a company, and think strategically about their future to unlock the potential of technology, digital, data and AI. Bringing his passion for growing businesses to Apadmi, Mark focusses on strengthening our capabilities, expanding our European footprint, and ensuring we deliver relevant and valuable services to our clients to create even better mobile experiences for their customers.

Andrea is the longest serving member of Apadmi’s leadership team, having worked at Apadmi since the very beginning. She was the lucky employee number 13 and her contributions helped Apadmi take its very first baby steps, all the way to becoming the treble figure strong team we are today. Andrea has progressed from Accounts Assistant to Head of Finance and is responsible for our finance, business operations and IT teams.

Fun fact: Andrea is a trained Morris dancer and it runs in the family, as her daughter Eleanor is a professional dancer now too, travelling all over the world.

Marcus brings 20 years’ strategic experience in digital and brand marketing including as Managing Partner at McCann. Marcus moved from advertising to mobile in 2017, excited by the growth potential.

Marcus loves finding creative solutions to business problems with his clients and is passionate about delving into creative storytelling, creative strategy and exploring the value of technology. 

Fun fact: Marcus hosts an online radio show in his spare time and is passionate about music.