Product Marketing Executive

Apadmi is a fast growing European digital product company that specialises in mobile. We create brilliant digital experiences that drive new value for some of the biggest brands in Europe. Our current client list includes Argos, Domino’s, Greene King, Sykes Cottages, Currys, TalkTalk, BBC, Co-op, Chelsea FC, Asda, Charles Stanley and more.

We are 290+ people, headquartered in Manchester with offices in Edinburgh and Amsterdam. We are a team of strategists, product owners, designers, engineers and marketers who have been awarded for our complex solutions to business challenges. 

Overview:

Our Product Marketing team, driven by performance, offers expert support to clients to launch, optimise, and grow their mobile apps. Building a great product is just the first step—we provide services that ensure users are motivated to engage and keep coming back.

What you'll do: 

As a Product Marketing Executive, you’ll join our dynamic team, working closely with clients to support the launch, optimization, and growth of mobile apps that drive engagement and impact. You will play a key role in supporting app and feature launches through targeted engagement and conversion campaigns. This is an exciting opportunity for an early-career marketer eager to grow and refine your skills in product marketing.

• Monitor ratings and reviews daily, providing actionable insights and suggestions for improvement to both the Apadmi product team and clients.

• Manage community interactions for clients' apps, gathering and analysing user feedback to identify trends and issues, which are then shared with clients.

• Utilise tracking tools to analyse prospective clients' app performance, reporting insights to the business development team to strengthen bid activities and pitches.

• Develop compelling presentations and pitch materials to showcase the Apadmi Performance offering to potential and existing clients.

• Craft app store editorial feature requests to secure promotional opportunities for clients on the App Store and Google Play.

• Conduct keyword research and recommend App Store Optimization strategies to enhance app visibility and increase downloads.

What were looking for: 

• Strong written and verbal communication skills, with the ability to confidently present ideas to stakeholders.

• Familiarity with Apple Search Ads and Google Ads App campaigns is highly desirable.

• Proven ability to communicate effectively with customers, whether through app reviews, social media, or similar channels.

• A passion for product development and a creative approach to branding.

• Keen attention to detail and sound editorial judgement.

• Quick to learn, with a genuine interest in the tech industry.

• Proactive and comfortable working in a fast-paced environment.

• A collaborative team player who values and supports their colleagues

We have a collaborative community which offers a range of opportunities and rewards for our people, as well as excellent career development through our Apadmi Academy. 

This role will be based at our Apadmi HQ in Salford Quays.