Maximising mobile in retail

Wednesday 14th June, Manchester's Media City, 17:00.

This event has now passed. Catch up on demand below.

At this event, we heard from leading retailers on their experiences of how mobile is helping tackle tough business and customer issues.

A need for increased personalisation, loyalty, customer data and seamless CX are just some of the challenges facing the world of retail. So, having a solid mobile strategy is essential to delivering on all of the above.

With a collection of short talks and a Q&A session, technology experts from some of the UK’s biggest brands share insights and experiences to demonstrate how apps form an essential part of their business strategy.

Meet the line up

Our full panel will be announced soon. Previous panelists have included Co-op, Domino's Pizza, Barnardo's, Kellogg Company and The Economist.

Monica Tailor, SVP, Global Director at McCann Live.

With over 20 years of experience in the sector, Monica was recently appointed to lead McCann’s global social media practice, McCann LIVE. Having spent years developing and operalizing the practice she is now charged with continue to helping clients to develop their social media presence. Monica is a regular contributor to industry awards, speaking on top stages and writing thought leadership pieces around digital advertising, social media, talent development and DE&I.

Jéssica Llarena, Mobile App Product Owner, Decathlon

Jessica has 8 years of experience in Sports Retail and Ecommerce at Decathlon, both in Spain and in the UK. With a focus on digital for 4 years, she currently leads the Mobile App division in the UK. Her expertise lies in Decathlon's Shopping Mobile Application, empowering customers to explore, search, and purchase products on-the-go. Jessica's core focus is implementing new functionalities, enhancing the shopping experience, and driving user acquisition and engagement in the UK market.

Adrian Evans, Product Lead, John Lewis

Adrian is passionate about innovation and customer focused propositions with over 20 years' experience leading teams across operations, marketing and in delivering end to end go to market activities.

At John Lewis, Adrian works in leading a large team to develop the John Lewis customer app.

Muktar Mahama, Head of Digital Product, The Very Group

Muktar and his team lead the vision and strategy for the digital experience across the website and mobile apps for three brands at The Very Group. He and his team are currently going through one of the biggest technology transformations in the UK. Before The Very Group, Muk worked for Intecnica where he was supporting the digital transformation for Pets At Home. His previous experiences include Tesco PLC and working in start-ups.

What to expect?

On average, people spend more than 90% of their smartphone time using apps, but having that alone as the reason to build an app is a bit like deciding to become a supermarket because people buy groceries.

The number of smartphone users is still steadily increasing. We are firmly in a mobile world, but many organisations are still working to ensure this incredibly powerful tool is being used in the right way to support their business.

Nowhere is that having more of an impact than in the world of retail, so as the leading independent mobile app builder in Europe, Apadmi invites you to our next event 'Maximising mobile: How apps are driving retail success'. Join us for an evening of insight from a collection of retailers and digital change-makers to find out just what are your customers and future customers doing on their phones.

Secure your place today

Wednesday 14th June, doors open at 17:00
At Apadmi HQ in Manchester's Media City
Drinks, Nibbles and Networking
Free registration

Access the event on-demand

About the organisers

Apadmi creates technology to keep organisations and their customers moving forward. It does that by creating digital products which solve complex problems and deliver enriching experiences across mobile, web and digital platforms. They solve business challenges for the likes of Domino’s Pizza, Co-op, NHS, Chetwood, BBC, SailGP, Wattbike and Chelsea Football Club.

Batch is a next-generation omni-channel customer engagement platform that enables marketers to personalise communication experiences at scale with their audiences using Email, Push notifications, In-app messaging & Web push. Many brands trust Batch, including Decathlon, Sephora, Kingfisher, Eurosport, Le Monde and more.