Asda partners with Apadmi to accelerate mobile growth

Asda Rewards is the supermarket giant’s loyalty app which came to market in 2022. The app gives customers the opportunity to earn Asda Pounds into a Cashpot which they can spend at Asda either in store or online. With ambitious business goals to achieve over the next 5 years, Asda were looking for a strategic partner to inject pace and facilitate growth.

Apadmi’s experience with other leading retailers such as Domino’s, Argos and Very impressed Asda, whose headquarters are also Northern-based in nearby Leeds.

Working with Apadmi is already allowing Asda to prioritise, define and deliver exciting new features with high impact for both customers and the business. The collaboration sees Apadmi’s development, strategic and app marketing teams working closely with Asda’s teams to swiftly achieve these goals.

The pair have already worked together alongside various delivery partners to launch the new Asda Rewards Baby Club, which gives a 10% cashpot across all baby items to all members who sign up from now until the end of June. Apadmi’s App Store Optimisation specialists have been promoting the new initiative via In-App Events in the app stores to maximise visibility and drive downloads for the Rewards app.

On the recently formed partnership, Asda’s Mark Baxter, Director of Asda Rewards commented, “We’re excited to be collaborating with Apadmi to further strengthen our loyalty offering - we’re looking forward to drawing on their mobile expertise, especially in retail and loyalty.”

“We strive to save our customers money, and to offer the best value possible for families across the country, so by further investing in our Asda Rewards app, we can continue to do this for many years to come.”

Mobile experts Apadmi have 15 years of experience in designing, developing and optimising mobile apps for household name brands and organisations, including the likes of the BBC and the NHS. Apadmi unlock new value through strategy, platforms, middleware and systems integrations that transform the way businesses work.

Apadmi’s Client Services Director Keeley Lee commented, “We are thrilled to be partnering with Asda - with more than 18 million people shopping with the retail giant every week, there’s a huge opportunity to deliver real impact through technology.”

“Our collaboration is now underway and the Apadmi team is really excited to get stuck into the project and start unlocking more value for Asda and their customers.”