Apadmi welcomes Coen Doolaard as new Benelux Growth Director to support further European expansion

Building on the market-leading mobile experiences we have delivered for organisations such as Domino’s, Asda, Van Oord and Poundland, Coen’s background in mobile strategy, customer experience, and digital transformation will support further growth. 

Having gained a wealth of digital product and technology experience at Cognizant and Monks, Coen will be key to supporting Apadmi’s new and existing clients in achieving their Mobile Experience (MX) ambitions.

“Mobile is the most personal and engaging medium for brands to connect with their customers and I’m excited to be back in the mobile space as it continues to thrive and grow,” shares Coen “I'm thrilled to join Apadmi as we quickly move to becoming the European leader in delivering world-class mobile experiences.”

Apadmi received investment last year to accelerate business growth across Europe, which continues to gather pace following the acquisition of The Mobile Company

“It was key for us to bring someone into the business with both a passion for mobile experiences and a deep understanding of the Benelux region,” says Apadmi’s Chief Growth Officer, Mark Collin “Coen will be instrumental in supporting Apadmi’s growth as we expand our strategy, development, innovation and optimisation services across our ever-increasing European client base.”