Apadmi proud to partner with Poundland on new Perks app
New app unlocks digital value for value retailer and is #1 free download within 24 hours of launch.
Leading mobile experience expert Apadmi has created an all-new loyalty app for Poundland which has caused quite a stir since launching earlier this month.
Following successful trials as part of an ongoing partnership with Apadmi, Poundland Perks has been rolled out nationwide and the app became the number one free download in the Apple and Google Play stores in just 24 hours.
It offers an all-new loyalty scheme which provides a combination of personalised offers, perks points and interactive games and has driven 100,000s of sign-ups in the first few days
Poundland’s Director of Digital, Tom Hill said: “It’s been a very strong start for our new rewards app, as we give customers the opportunity to save, earn and play through their smartphone, making shopping with us even more fun, and even more amazing value – whether in store or online.”
The new app underwent several rounds of testing over the last year initially on the Isle of Wight, in Northern Ireland and latterly in Scotland before its national launch.
Apadmi and Poundland worked closely to ensure the mobile experience being created met both customer and business needs. User research quickly revealed the app dramatically increased purchasing frequency and customers loved the elements of gamification.
Poundland’s Head of Digital Loyalty and Engagement Emma Collins said: “The engagement levels in the app when we use gamification are through the roof - our customers love the app and are really engaged with it. We couldn’t have achieved this without Apadmi’s mobile expertise and smart loyalty solutions.”
As Poundland’s mobile partner, Apadmi continues to support across design, development and optimisation and Apadmi’s Client Services Director Keeley Lee said: “We are delighted to see the initial impact the Poundland Perks app has had on the wider business and its customers. To see the collaborative effort across the team be so positively received is fantastic and we’re only at the beginning of this exciting project.”
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