Apadmi bolsters leadership team for next phase of growth following recent investment

This announcement comes after our recent news explaining that Netherlands-based The Mobile Company is now Apadmi, as well as securing recent investment from CBPE to accelerate our growth plans.

Apadmi is fast becoming one of Europe’s leading digital product businesses, having doubled in size over the last three years. Working with leading organisations such as Co-op, Domino’s, Greene King and the NHS, the business is gearing up for further growth around its core services of designing, developing and optimising mobile and digital products.

Showing no signs of slowing down, the leadership team has been restructured to support further growth.

Matt Hunt moves into the UK Managing Director role, having previously grown Apadmi’s support and optimisation offering in his previous role as Chief Performance Officer.

“I’m delighted to be stepping up as MD at such an exciting time for the business,” says Hunt. “Having been part of Apadmi’s journey from the very beginning, it’s brilliant to see how far we’ve come in terms of client growth, diversification of services, and international expansion.”

New appointments to the Apadmi leadership team include Rebecca Stephenson as Director of Product, as well as Matt Harney who becomes Creative Director. Ian Venables, also steps up to become Delivery Director.

Greg Robinson, who has been a part of the UK Leadership team for a number of years, moves into his new role of Group Integrations Director in order to facilitate smooth integration of Apadmi’s acquisitions.

These new roles have been created to align with the business’ wider focus on delivering excellence across design and product for its growing list of clients in retail, financial services, utilities and healthcare.

The addition of a UK MD enables Group CEO Garry Partington to focus on Apadmi’s broader plan of becoming Europe’s leading digital product consultancy.

“The expansion of our SLT at a UK and Group level reflects our strategy to expand and grow as a business,” says Partington. “With a number of high-profile client wins, and our recent investment from CBPE, we’re well on track to hit our goals whilst continuing to deliver quality products and services which unlock value for Europe’s biggest brands, and their end users.”

These new appointments will support Apadmi’s plan to grow both in the UK and internationally through a combination of organic growth, as well as strategic acquisitions.