Recharging mobile experience: Apadmi at Talon.one’s 2025 INCENTIVIZE

Recharging your mobile experience — with purpose

Our theme at INCENTIVIZE was clear: "Recharge your mobile experience." At the Apadmi hub, delegates were invited to recharge both physically and digitally. We provided charging stations for mobile devices and handed out energising ginger shots, a refreshing way to embody our mission of injecting energy into mobile-first loyalty strategies.

“Mobile isn’t just another channel - it’s the first and foremost touchpoint that brands have with their customers,” said Laura Lightfoot, responsible for partner marketing activation at Apadmi.

"Creating the ‘Recharge’ experience for INCENTIVIZE was a fun way to represent what Apadmi does best: helping brands revitalise their mobile presence, and reimagine what loyalty and personalisation can really mean with the right tech behind it.”

Day 1 highlights: Innovation, insight and familiar faces

The INCENTIVIZE conference featured a packed agenda of future-focused content; we enjoyed real-world brand case studies including Joe and the Juice and H&M, visionary keynotes on the future of customer incentives, and exclusive insights into Talon.one’s evolving product roadmap. 

What was clear is that customers are becoming fatigued with loyalty programmes that lack innovation and personalisation. Points and perks on their own are not enough. Brands have to invest time in making sure their programmes resonate - maximising the use of the data available to generate and launch experiences that users find genuinely engaging.

Loyalty expert Phil Schelper took to the stage - a familiar and respected figure in the loyalty space and to Apadmi - creating an inspiring arena for attendees and partners alike. 

Phil commented: “Hosting INCENTIVIZE this year has been a real privilege. The most inspiring moment for me was hosting the most incredible range of speakers who have flown in from all over the world to share the latest insights in loyalty evolution and promotions. I must also mention the audience who have been super engaged with every aspect of the agenda.”

“Mobile is the future of loyalty, and companies that are investing in developing premium quality app experiences, are capturing market share - which is what customers and members are crying out for! Having personalised experiences within a digital environment is critical to driving richer engagements, and Apadmi and Talon.One coming together to deliver these experiences is a winning combination.”

Apadmi's mobile experts work regularly with Phil Schelper's Loyalty and Reward Co Team - we often come together to deliver exclusive loyalty masterclasses and optimisation audits that help brands understand where they are leaving money on the table with underperforming loyalty programs or mobile products.

Sarah Toms, Growth Director for Apadmi’s retail, travel and consumer clients, commented: “Mobile loyalty isn’t a nice-to-have anymore - it’s a business imperative. In our 2025 Digital Customer Loyalty Report we found 67% of brands expect investment in digital loyalty to rise this year, so the message from the market is clear: mobile is where meaningful customer relationships are built. 

“Across retail, travel and consumer brands, we've seen that brands who lead with mobile-first experiences drive not just engagement, but frequency, spend, and lifetime value. Whether it’s exclusive offers, gamified rewards, or intelligent personalisation, the brands that invest now will be the ones that win long-term loyalty - and long-term growth.”

If a mobile masterclass or optimisation audit sounds like something you could benefit from, get in touch with us today to find out how we can help. 

The power of partnership: The Talon.One partner day

Following the main conference, Thursday’s Talon.One Partner Day was an opportunity to align deeper on strategy, collaboration, and growth. From breakout sessions to one-to-one partner insights, it was a valuable day to reflect on the success of our shared projects and define the next chapter.

Chris Regan, our Strategic Partnerships Director at Apadmi, commented: “Our partnership with Talon.One is built on a shared belief in powerful, personal experiences all centred around mobile. It’s not just about promotions - it’s about relevance, timing and building trust. Working together with partners like Talon.One enables us to bring those moments to life at scale for our clients.”

Together Apdami and Talon.One are offering a bespoke ‘Accelerating Loyalty Workshop’, designed to help brands fast-track their loyalty strategy - with mobile at the heart.

In just a few hours, we help brands:

• Map the tech, experience and process needed to drive loyalty

• Identify high-impact actions to unlock value fast

• Optionally analyse data to highlight potential ROI

We deliver sessions both on-site or remote, tailored entirely to your brand, your customers, and your needs If you’re ready to accelerate your loyalty strategy or just want to find out more, reach out to us here.

Looking ahead

As Apadmi continues to push the boundaries of mobile-first loyalty and digital experience, our work with Talon.One is only gaining momentum. From strategic integrations to educational loyalty and mobile sessions for the industry, we’re excited for what’s ahead.

Whether it’s a charging point, a ginger shot, or a new way of thinking about promotions — we’ll keep showing up with energy.

Let’s recharge your mobile experience, together.