London Optimisation Breakfast: Strategies for customer retention and revenue growth

Date

26/02/2025

Time

08:00 am

Location

The Curve Club, 15 Westland Pl, London N1 7LP

About the event

Kickstart 2025 with actionable strategies to optimise your app and drive user acquisition!

Join us for an exclusive breakfast event tailored for product professionals, where we’ll dive into the key drivers of customer retention, revenue generation and app optimisation. As we look to the future, staying ahead in a competitive market requires more than just innovation — it demands continuous refinement of user experience and long-term optimisation strategies.

At this event, our panel of industry experts will explore proven methods to retain your most valuable users, optimise your customer and mobile experience for performance and user satisfaction by implementing improvements that directly impact business revenue. 

What to expect?

  • Hear from industry experts across telco, financial services and retail on how they are optimising experiences to drive awareness, engagement and retention.

  • We’ll be exploring the App Store Optimisation tactics that have driven a 297% increase in app impressions for Co-op, as well as 78% YoY surge in downloads. 

  • We’ll also dive into the Community Management strategies that have allowed Domino’s Pizza to retain its 4.8* App Store rating with over 2m ratings. 

  • These strategies have also helped them to identify key themes and requests amongst customers, closing the loop on user feedback, strengthening user retention and unlocking further revenue opportunities. 

Events
London stock image

Agenda

  • 8:00am - Registration & breakfast

  • 8:30am - Talks begin

  • 9:30 - Networking and refreshments

  • 10:00am - Event end

This session will equip you with the tools to drive sustainable growth for the year ahead. Don’t miss this opportunity to hear how leading brands are optimising their mobile and digital experiences for now and the future.
We are running this event across a few dates and locations. If you can't make our London breakfast event, join us in Amsterdam on the 6th March. Both events will showcase the same strategies but with different brands in the spotlight!

Meet the speakers

Themba Sweet, Head of Product, Virgin Media O2
Themba Sweet, Head of Product, Virgin Media O2
A senior product owner, with experience delivering working software since 2013 for brands including BT, Capita and currently VMO2. Themba is passionate about agile software development, has led teams of Products Owners, as well as coaching senior management in agile ways of working.
Tammy Martin
Tammy Martin, Head of Customer Experience & Contact, Natwest
With over 12 years at Barclays and a strong background in financial services, Tammy specialises in leading high-performing teams, driving business value through technology, and enhancing customer experiences via human-centered design. Tammy has led the development of innovative service channels, including Video Banking, Chatbots, Voice Biometrics, and Automation.
Evie MacKie, Principal Product Lead, Currys
Evie MacKie, Principal Product Lead, Currys
Evie is a Product Leader with a specialist background in Customer, Loyalty & Personalisation. With a career spanning John Lewis, Waitrose and Currys, Evie has established and developed product teams, built large scale enabling capabilities and launched engaging digital experiences, supporting customer retention and growth.

Register your interest for our London Breakfast event

To keep our events of value, we respectfully ask agencies, vendors and recruiters to refrain from registering. If you work for a brand or business, you're in!

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