Apadmi 2024 - A look back on another stellar year

1. A digital product that saves lives

Our work with NHS Blood and Transplant, is a truly transformative digital product which streamlines the process for accepting or declining organ donations and is estimated to save 61 days per year in manual processes - equating to 302 more transplants per year. This year marks the 10th anniversary of the Apadmi NHS partnership and it’s still winning awards.

2. Two brilliant mobile experiences, for two brilliant mobile companies

It’s been a busy year in the telco space for Apadmi with a new cross-native app for TalkTalk leading to less talking to call centres and more customer self-serve. There was also the launch of an all-new app for Curry’s MVNO ID Mobile taking the product’s App Store Rating from 1.8* to an impressive 4.6* for 2 million customers.

3. On TV with perky new Poundland app

We launched the Poundland Perks app in October - an all new product for the high-street retailer which took the #1 spot in the free download charts within 24 hours of launch. The app achieved 1.8 million downloads in its first 6 weeks, and even featured on ITV’s This Morning.

Image Credit ITV

4. All-new Nordics loyalty currency

There was a running theme of Apadmi-created apps being number one as the new loyalty proposition from Norwegian Airlines and Strawberry Hotels launched in November and hit the number one spot in the App Store in its first week. The bespoke app, Spenn, consolidates multiple loyalty propositions into one seamless, user-friendly mobile experience set to change the loyalty landscape.

5. New app and web for student digs with Unite 

In September, we were thrilled to see the launch of the new and improved app and website for our client Unite Students. The upgraded website provides a smooth user experience for over 68,000 students browsing Unite Student’s 150+ properties to find accommodation that matches their needs.  

6. Giving the gig economy a boost 

Apadmi worked with GigPig to deliver a new mobile experience designed to automate processes, increase efficiency and allow for business growth. The new native app has seen artist sign-ups surging 20% MoM, and artist engagement quadrupling on app compared to web. The app was a finalist for ‘App of the Year’ at the Prolific North Tech Awards.

7. Fighting fraud with Cifas

Fraud and Financial Services are constant bedfellows. Fraud prevention service Cifas and Apadmi have been leveraging technology to fight the good fight launching the ID Protect app to help users track and stop, suspicious activity. The product delivers enhanced security for individuals and businesses.

8. Mobile product pushes hospitality experience for leading UK pub chain

Apadmi has been working with a leading hospitality business to transform its customer mobile experience - this year we developed a custom mobile product to replace a white label solution, allowing for greater personalisation and data capture. We supported the migration of millions of users, with the product quickly driving increased spend via app vs at till. 

9. Accelerating growth for Asda Rewards

We’re extremely proud of our work with Asda this year. We supported the leading grocer in launching Baby Club, as well as CashPot for Schools - allowing customers to raise almost £6 million for schools across the UK. The sky’s the limit for 2025!

10. The wonderful Wonder Weeks

Over in our Dutch HQ in Amsterdam, our mobile specialists have been busy looking for new ways to unlock value for longstanding client The Wonder Weeks. Our development team converted the app from 'single-purchase' to a subscription model, enabling more flexible payments and business growth, driving a 90% increase in revenue.

11. Awards, trophies and The Sunday Times...

When better to celebrate award success than at the end of the year and 2024 has been a big one. Apadmi made The Sunday Times Best Places to Work list for the second year running, the FONK 150 top creative agencies in the Netherlands and we bagged silverware for our client work with Sykes Cottages, the Co-op, Domino’s as well as being named Medium Tech Company of the Year at the UK Business Tech Awards. Phew!

12. Fantastic financial growth means we’re on the right track

And to top it all off, Apadmi has delivered record annual growth with its latest accounts in 2024 showing revenue increase at an impressive 36% year on year. That’s bolstered by a 156% increase in EBITDA across Apadmi Group Ltd. Here’s to more of the same in 2025…

‘Appy Christmas!